Last Chance For Australian Government And Consumers To Stop Foreign Multinational Owning The Word ‘ugg’
Consumer network One Big Switch is supporting a last-ditch effort by a western Sydney ugg boot maker to stop a billion-dollar US company from claiming ownership of the word ‘ugg’.
Eddie Oygur and his lawyers, including former independent politician Nick Xenophon, have asked the federal government to join and fund a US Supreme Court appeal in coming weeks.
The appeal is Mr Oygur’s last chance to argue that US corporation Deckers does not own the term ‘ugg’ in all English-spakling countries except Australia and New Zealand.
Deckers sued Mr Oygur for selling 13 pairs of ugg boots online to US buyers, and he has since incurred millions of dollars in legal fees trying to argue ‘ugg’ is a generic term not a trademark.
If Eddie wins, then Australian ugg boot makers - and those in other countries too - will be able to sell their uggs throughout the world. But after years of court battles, this is his last shot.
An online petition already has over 57,000 signatures calling for Prime Minister Scott Morrison to join the legal fight and help prove the term ‘ugg’ is Australian.
One Big Switch is calling for consumers to sign the petition and show the government they support Oygur’s battle, and to buy his uggs this winter if they wish to get behind it.
Oygur says “I have put everything I own into this case because I am a proud Australian that believes Ugg belongs in Australia, not just for me to use, but for every other Ugg bootmaker to be able to sell Australian made Ugg boots to the world.
“Getting the name Ugg back to Australia could be a multi-billion-dollar export industry for dozens of Ugg boot makers and create over 4,000 well paid jobs right here.”
At One Big Switch, we can’t sit by and watch while a foreign company sues an Australian small business-person for millions, claiming they own the ugg boot - and nor should the federal government. This is their last chance to support this fight and the clock is ticking.
Any information is general advice, it does not take into account your individual circumstances, objectives, financial situation or needs. One Big Switch earns a fee for each customer that takes up a One Big Switch offer.